To generate cultural innovation, it is necessary to imagine, implement and disseminate methodologies, services and products capable of bringing about systemic changes in the way of doing and experiencing culture. It is possible to work on enhancing the heritage of the live entertainment of the cultural industries. In the field of entertainment, the goal is to spread the artistic practice and increase public participation, with particular attention to the usually disadvantaged social groups.

To generate cultural innovation, it is necessary to imagine, implement and disseminate methodologies, services and products capable of bringing about systemic changes in the way of doing and experiencing culture. It is possible to work on enhancing the heritage of the live entertainment of the cultural industries. In the field of entertainment, the goal is to spread the artistic practice and increase public participation, with particular attention to the usually disadvantaged social groups.